Infant formula shortage shows signs of abating
NASHVILLE, Tenn. (WKRN) – A hot topic at the start of summer, the baby formula shortage appears to be easing.
“Inflation, supply chain shortages and product recalls have led to unprecedented volatility in infant formula shortages,” said Datasembly Founder and CEO Ben Reich. “We are definitely seeing a positive trend in infant formula availability across the country.”
The market data provided came from more than 130,000 stores in North America, according to Data assemblyand multiple factors played into the encouraging trends, per Reich.
“Beyond certain supply chain efficiencies and the reopening of the manufacturing plant, our data demonstrates that there are additional factors that are helping the category recover, including protocol consolidation and the arrival of new foreign products on the market,” he said.
More than 50% fewer “unique products” are now available, Reich said, suggesting manufacturers have been able to “increase productivity by generating higher volumes with fewer products.”
“Additionally, beginning in June, we saw new products from foreign brands like Kendamil, Aptimil and Bubs appearing widely in department stores, giving more options to more consumers and parents across the United States. “, said Reich.
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