Soles Shoes brings sneakers, shoes and sportswear to Pottstown [Retail]

POTTSTOWN – When Tamika Malachi and her family started talking about opening a business in Pottstown, the talk quickly turned to shoes and clothing.

In late July – about eight months after the family began planning – Soles Shoes opened at 866 E. High Street in Pottstown. The space was once a barber shop and occupies approximately 1,000 square feet.

  • The interior of Soles Shoes, 866 E. High St. in Pottstown. (Donna Rovins – MediaNews Group Photo)

  • Women’s and children’s shoes line the wall at Pottstown’s Soles Shoes, 866 E. High St. Co-owner Tamika Malachi, seen in this photo, says the store is a SHOEtique for YOUnique. (Donna Rovins – MediaNews Group Photo)

  • Tamika Malachi, co-owner of Soles Shoes LLC on E. HIgh Street in Pottstown, shows off the Nike Panda sneaker, one of the shoes on sale at the new store. (Donna Rovins – MediaNews Group Photo)

  • Tamika Malachi, co-owner of Soles Shoes in Pottstown, holds the Kanye West Yeezy sneakers. (Donna Rovins – MediaNews Group Photo)

  • Tamika Malachi stands outside Soles Shoes in Pottstown – a SHOEtique for YOUnique. The store, 866 E. High St., opened on July 31. (Donna Rovins – MediaNews Group Photo)

Malachi adores shoes – a love she said honestly came through her mother. She said there was a need for a unique shoe store in Pottstown that offers products that the community is looking for. She said she also wanted to open the store to give Pottstown residents a place to shop.

Soles Shoes is a “SHOEtique for the YOUnique”, according to Malachi, and offers shoes for men and children – “from 9 to 90 years old”, as well as sportswear.

The space is bright, with shoes, sneakers, and boots lining the walls. One of the shoe fitting benches is covered with faux fur.

“We have a lot of generation stuff at our fingertips, but still variety,” added Malachi.

For women, Soles Shoes offers sneakers, shoes and boots. The offerings include some items made from vegan leather, according to Malachi, and other items made from recycled materials, as well as traditional leather.

For men, Malachi said that Soles Shoes offers “sought after sneakers” like Nike Dunks, Nike LeBron, Nike Jordan as well as New Balance. Additionally, the store has a very limited supply of Kanye West’s Yeezy brand.

In addition to men’s sneakers and sportswear, Soles Shoes offers Timberland boots.

Soles Shoes is owned by Malachi, her husband Phillip, a deputy head at Ursinus College, and two of their seven children – their son Tyshyre, a Dean’s List student at Penn State University, and daughter Tiane. Daughter Tamyre will help run the store.

The family started planning the store in November 2020.

“We looked at where to locate and the costs,” said Malachi, adding that they also determined they needed the family partnership. Once the family had an idea of ​​the costs, “that’s when we went looking.”

Malachi said that in April, they found another location on High Street and were about to sign a lease, when they discovered the location at 866 E. High Street.

“I came here and fell in love with it, and I said ‘yes, that’s it – where do I sign,’ she added.

Since opening on July 31, Malachi has said things are going well. People discover the store and come – not just from Pottstown – but also from other areas. She said the family plan to open more Soles Shoes stores in the future.

As plans for the store progressed, Malachi attended the April 2021 Pottstown Virtual Investor Conference hosted by Hobart’s Run, Pottstown Area Industrial Development Inc. and the Borough of Pottstown.

While attending the investor conference, she heard about a new initiative offered by Hobart’s Run – the Business Incentive Grant (BIG). The grant provides an incentive of $ 1,500 for new business owners who set up shop along the 500 to 900 High Street clocks, to use for rent or closing costs. Malachi was the first Hobart’s Run grant recipient of $ 1,500.

She said she attended the April event to help publicize a nonprofit she had run in Pottstown for 16 years – Joule 4 Jesus Ministries. The organization organizes events for women who are former non-violent offenders and helps them by distributing donations.

“We are trying to take that load off them and help with clothes, toiletries, sneakers, shoes,” she said, adding that other donations include diapers, socks and food. . The organization also helps young girls at risk.

Joule 4 Jesus Ministries Inc. has an upcoming event in partnership with Seeds of Hope Outreach Ministry. On Thursday, November 25 from 12 p.m. to 2 p.m., organizations will be hosting a Thanksgiving dinner at Mission First, 414 High St. in Pottstown. No registration necessary. Information about the event can be found by visiting

Malachi and his family moved to Pottstown from Philadelphia in 2007. When asked why the family chose Pottstown, Malachi said “peace of mind brought us here”.

“It was a place I had never heard of or been to, and it looked like we had to be here,” she said. “We wanted something different from what we were used to. “

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