The Ugly Truth Behind Nike’s Kangaroo Leather Shoes Exposed In One-Minute Movie
This week, a short film titled Nike is making a profit. Kangaroos die was released to expose the cruelty behind kangaroo leather soccer shoes (also known as “k-leather”). The 60-second film was created by Hollywood producer Gavin Polone (who previously worked on Gilmore Girls, Panic room, and other productions) and director Derek Ambrosi (who previously led collaborations with music legends Jay-Z and Sean Puffy Combs). Produced in partnership with animal rights group The Center for a Humane Economy (CHE), the film follows the life of Nike soccer cleats in reverse sequence, from the soccer field to the production plant and back. the brutal slaughter of wild kangaroos and their joeys in Australia.
“I wanted to expose the gory truth that is hidden from well-meaning consumers who may have no idea how their ‘K-leather’ shoes are made,” Polone said. “Nike can no longer hide its responsibility for this atrocity. ”
Showcase the kangaroo leather trade
In July, CHE released an investigation that found more than 100 retailers and online stores, including Nike, Puma, and New Balance, were selling k leather soccer shoes in violation of a 2016 California law. In response, a group of Olympic athletes, including cycling silver medalist Dotsie Bausch, football gold medalist Heather Mitts and track and field gold medalist David Verberg, sent a letter to Nike demanding that the company put end to its use of kangaroo skins. “We don’t treat sport as a business isolated from the rest of the world and its whirlwind of social concerns,” Bauch said. “It means we care about the things we wear, the supply chain that makes them, and the precious world we all live in with animals.”
Nike suspended sales of k leather shoes after being made aware of the investigation, but resumed sales of the shoes shortly thereafter.
Ending the Kangaroo Slaughter
The new film is part of a larger global campaign inspired by the Australian wildfires of 2020, when people around the world donated to help the billions of wildlife, including millions of kangaroos, who have displaced by the fires but were unaware of the killing of kangaroos for use in sports and fashion. The film will be distributed by CHE partners, including SPCA International, on three continents. “SPCA International worked with so many teams on the ground in Australia in 2020 to rescue and rehabilitate kangaroos injured by the devastating bushfires,” said SPCA International Executive Director Meredith Ayan. “Kangaroos do not deserve to endure this trauma, to be treated and released into the wild to be killed in a brutal commercial hunt.”
CHE has also created a “no-buy” list of all companies that currently use kangaroo leather, which you can find here.
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